UPDATE: The EDUN ONE t-shirts are now available at the ONE store for $40 each.

The ONE Campaign is proud to announce that the EDUN designed ONE shirt will be available from Nordstrom starting on September 11. This shirt is made in Lesotho of 100% African cotton. Buying an EDUN ONEtee will help bring trade to an area with extremely high unemployment. Lesotho, classified as one of the poorest developing countries in the world, has an average per capita income of just $402. I’m holding an EDUN ONEtee right now. Unlike other cause shirts that I pick up and then shove in my t-shirt drawer, this one is made by a designer and is fitted and stylish. I’d wear this shirt.
More about EDUN:
EDUN is a socially conscious clothing brand created by Ali Hewson, Bono and New York clothing designer Rogan Gregory. EDUN’s aim is to bring the issue of long-term sustainable employment to the forefront via the world of high fashion.
According to the EDUN website:
In 1980 Africa had a 6% share of world trade. By 2002 this had dropped to just 2% despite the fact that Africa has 12 % of the world’s population.
If Africa could regain just an additional 1% share of global trade, it would earn $70 billion more in exports each year – more than three times what the region currently receives in international assistance. If in addition, all countries in East Asia, South Asia and Latin America were each to increase their share of world exports by 1%, the resulting gains in income could lift 128 million people out of poverty.
August 14, 2007 at 10:32 pm
For me as a consumer all these rewards are very confusing. Everytime I look at a credit card deal I feel that there is some kind of a catch but I am not sure what it is. I feel more confident applying for a credit card online from websites that give you a list of different cards so I can compare every point. Lately I’ve been using
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August 15, 2007 at 6:22 pm
beautiful
August 16, 2007 at 9:30 am
thankyou
September 11, 2007 at 1:37 am
I love ONE. I love that apathy hasn’t infected all of the world’s minds. I love that the possibility is within a finger’s reach. I love that everyone has the ability to help, to work as ONE. I love that everyone knows about it… but you are helping them DO SOMETHING about poverty. Thank you.
September 14, 2007 at 5:05 pm
Of course we can solve poverty and all the injustices in the world. Of course we can! When enough of us share this vision, it will happen, and we will see the scales tip toward sanity (aka, love). I am so pleased and honored to visualize together with all members of the ONE movement. (Your podcast of Lines in the Sand gave me goosebumps…so beautiful, so true.) Thank you.
September 15, 2007 at 6:17 am
hello
October 11, 2007 at 9:20 am
i am joinin right now!!!!!!!!!!!!!!!!!!!!!!
October 17, 2007 at 12:22 am
Thank you Bono and Ali
February 8, 2008 at 11:51 am
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