RED in USA Today
USA Today is running a story today on the U.S. launch of Product (RED) tomorrow – when (RED) products will be available in stores and Bono will appear on Oprah.
From the article: “Starting Friday, shoppers who buy Converse Chuck Taylors made with African mudcloth, RED clothing from Gap, certain Motorola cellphones or items from a special Giorgio Armani collection will automatically make a contribution to the Global Fund to Fight AIDS, Malaria and Tuberculosis. Up to 50% of the revenue from RED sales will go to the Global Fund. Bono, Oprah and other celebs will kick off the buying spree by doing their own shopping today in downtown Chicago.”
Read the full article here.
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