EDUN Live on Campus
EDUN and students at the Miami University of Ohio have partnered to create “Edun Live on Campus,” a student-run business to sell socially conscious EDUN clothing on college campuses.
“Edun Live,” launched in last fall, is a line of blank t-shirts created for high-volume business-to-business sales. The shirts are all made in Africa of 100% African cotton, with the goal of driving sustainable employment in sub-Saharan Africa.
From the January 9, 2007 Business Week story:
“The Miami University students buy the blank shirts from Edun Live for about $4 per shirt, have them screen-printed with custom designs, and sell them to student groups and local businesses for about $10 each—a few dollars more than similar T-shirts sourced locally would cost. The group’s profits, which average $1 per shirt, go to fund social entrepreneurship activities at the school, including a proposed student trip to visit Edun’s factory in Africa…
They hope to roll out their business model to campuses across the country later this year.”
Read the full article here.
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