The EDUN ONEtee

Aug 17th, 2006 2:00 PM EST
By Virginia Simmons

UPDATE: The EDUN ONE t-shirts are now available at the ONE store for $40 each.

The ONE Campaign is proud to announce that the EDUN designed ONE shirt will be available from Nordstrom starting on September 11. This shirt is made in Lesotho of 100% African cotton. Buying an EDUN ONEtee will help bring trade to an area with extremely high unemployment. Lesotho, classified as one of the poorest developing countries in the world, has an average per capita income of just $402.
I’m holding an EDUN ONEtee right now. Unlike other cause shirts that I pick up and then shove in my t-shirt drawer, this one is made by a designer and is fitted and stylish. I’d wear this shirt.

More about EDUN:

EDUN is a socially conscious clothing brand created by Ali Hewson, Bono and New York clothing designer Rogan Gregory. EDUN’s aim is to bring the issue of long-term sustainable employment to the forefront via the world of high fashion.

According to the EDUN website:

In 1980 Africa had a 6% share of world trade. By 2002 this had dropped to just 2% despite the fact that Africa has 12 % of the world’s population.

If Africa could regain just an additional 1% share of global trade, it would earn $70 billion more in exports each year – more than three times what the region currently receives in international assistance. If in addition, all countries in East Asia, South Asia and Latin America were each to increase their share of world exports by 1%, the resulting gains in income could lift 128 million people out of poverty.

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TAGS: The ONE Blog

32 Comments

Liz P.says: Jul 16th, 2007 12:27 PM EST

July 16, 2007 at 12:27 pm

No offence but I wanted a EDUN ONE woman’s medium shirt but this site didn’t have it. So I was googling for more information about the shirts. I found that EDUN has their own website which offers women’s, men’s, and children’s shirts. I am kind of surprise ONE.org has not posted this website. They also have other shirts and items.
Here are links for the shirts:
http://www.edun.ie/one.asp
or a more direct route for the shirts
http://www.edunonline.com/live/store_listing.asp?usoreur=2

erniesays: Oct 7th, 2007 3:53 AM EST

October 7, 2007 at 3:53 am

How is it possible that the one-shirts ar sild out for several months,
wich part of the organisation doesn’t work?

erniesays: Oct 7th, 2007 3:53 AM EST

October 7, 2007 at 3:53 am

How is it possible that the one-shirts ar sold out for several months,
wich part of the organisation doesn’t work?

samsonsays: Jun 10th, 2008 8:30 PM EST

June 10, 2008 at 8:30 pm

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