The month of February means one thing in Italy – The San Remo Music Festival. The whole country stops what they are doing and comes together as one to watch the five day festival. What better opportunity for ONE to get its messages out and hopefully to influence the Italian government as chair of the G8 this year? With great help from some well-known Italian and International artists, we put together a bespoke Italian film for the festival – ONE Voice.
ONE Voice features some of the world’s finest actors, musicians and sports personalities talking about the campaign in Italian. Artists include: Ben Affleck, Antonio Banderas, Andrea Bocelli, Bono, Penelope Cruz, Matt Damon, Bob Geldof, Thierry Henry, Idris, Jovanotti, Laura Pausini and Giuliano Sangiorgi.
We were lucky enough to get the film aired live last night at the Festival and on RAI Uno (a major mainstream Italian TV channel). I’ve just found out that it was watched by more than 11 million people. So all the hard work everyone put in to make this a success has been worth it and hopefully more people will watch it going forward and therefore get involved in the fight against poverty.
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